UNIVERSITY OF NEW HAMPSHIRE 2025 Affordability Campaign

I developed this 2025 affordability campaign for the University of New Hampshire. The goal was to let prospective students know that UNH's fall tuition was lower than its competitors, while also stressing that the university welcomes nontraditional students and provides 360-degree support to help them be successful. The campaign included , which included three landing pages, Meta ads, and Google responsive ads. 

THE RESULTS

This campaign increased CTR by 47% and conversions by more than 200%, while also allowing the university to spend 20% less, month-over-month, on Meta ads.