CYBERSECURITY EMAIL AND LANDING PAGE

Instead of taking a "salesy" approach to selling University Alliance online cybersecurity degree programs, the marketing team wanted to test a "newsy" approach. I created this email to intrigue a prospective student, who was then led to a landing page that had three tabs with quite a bit ofinformation. First there was an article on cybersecurity attacks, then a second tab outlined recent security viruses. The third tab told readers about different cybersecurity programs that could jumpstart their careers.